Private Christian College in Missouri Removes All Uniforms Featuring Nike Logo in Protest Against Kaepernick Ad

A private Christian college in Point Lookout, Missouri, vowed to remove all uniforms featuring the Nike logo after the brand’s ad with Colin Kaepernick was unveiled this week.

“If Nike is ashamed of America, we are ashamed of them,” College of the Ozarks President Jerry C. Davis said in a statement, The Associated Press reports. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”

Davis’ statement refers to Nike’s initial tease of the ad campaign, which featured the message, “Believe in something. Even if it means sacrificing everything,” written across a black and white close-up of Kaepernick’s face.

A commercial featuring Kaepernick rolled out on the company’s social feeds on Wednesday and will air this week during the U.S. Open tennis tournament, as well as during Major League Baseball and college football games.

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SOURCE: CBS News, Caitlin O’Kane