As the NFL continues to defend itself in an ongoing collusion grievance filed by Colin Kaepernick, its official apparel partner unveiled a new advertisement featuring the former San Francisco 49ers quarterback himself.
“Believe in something,” the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick. “Even if it means sacrificing everything.”
Kaepernick will be one of the faces of Nike’s 30th anniversary of the “Just Do It” campaign.
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN.
“We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes,” Fisanotti said.
Nike is the NFL’s official apparel sponsor and manufactures the jerseys and game day apparel worn by all 32 franchises.
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Source: USA Today