Atlanta-based Joe’s Gourmet, a food-products company has embarked on a national expansion following its appearances on ABC’s Shark Tank and Good Morning America. The family-owned business was founded by Joe Dowell, his wife Maranda, and his parents, Joseph and Patricia. Joe’s Gourmet offers savory and flavorful breading mixes used to bake or fry seafood, chicken and vegetables. These scrumptious products are sold in major U.S. supermarket chains including Publix, Giant Eagle, Walmart, Kroger, Meijer, and Stop N Shop.
Joe’s Gourmet manufactures two products, the Original Classic fish fry and a newly launched Gluten Free version. This journey for the Dowell Family started with 7 local Atlanta grocery stores in 2015 and has since swelled to over 2200 grocery outlets within 3 years. “Persistence is everything when getting your product in stores,” admits Maranda Dowell. “Your passion for your product can be shown through persistence, and that passion will be contagious to your buyer.” While brick and mortar sales are the key to growing Joe’s Gourmet brand, the company also has a laser focus on e-commerce.
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Source: Black News