Bible Lens, New App from Creators of YouVersion, Gets Over 265,000 Downloads in Less Than Three Days

A new free app from the people behind YouVersion Bible App has gotten more than 265,000 installations in less than three days, making it the second most installed app.

Known as the Bible Lens, the free app was launched last Friday. By Sunday evening, Bible Lens was number two on the most installed apps, second only to YouTube: Watch, Listen, Stream and ahead of free apps like Messenger, Snapchat, and Instagram.

The Bible Lens app takes relevant Bible verses and matches them with a person’s photos, creating visually appealing, sharable artwork, the creators say.

Bobby Gruenewald, founder of YouVersion and a pastor at Life.Church, said in a statement that while “technologies emerge and create new possibilities, it’s important to us that the Bible be at the forefront of innovation.”

“We believe Bible Lens will make it easier for people to see connections between the Bible and their everyday lives, and we’re encouraged by the number of people who have shown an interest in engaging with the Bible in this way,” stated Gruenewald.

The launch of Bible Lens comes weeks after YouVersion celebrated its 10th anniversary, having been launched on July 10, 2008.

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SOURCE: Christian Post, Michael Gryboski