Brands Are Pulling Their Support for Morgan Freeman After Sexual Harassment Allegations

BEVERLY HILLS, CA – JULY 25: (L-R) Host/executive producer Morgan Freeman of ‘The Story of Us with Morgan Freeman’ speaks onstage during the National Geographic Channels portion of the 2017 Summer Television Critics Association Press Tour at The Beverly Hilton Hotel on July 25, 2017 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)

Less than 24 hours after Morgan Freeman was hit with multiple accusations of sexual harassment, the fallout for the actor appears to have begun.

On Thursday, CNN published a story detailing allegations from eight women of sexual misconduct by the actor.

Following publication of the story, Freeman responded in a statement, saying, “anyone who knows me or has worked with me knows I am not someone who would intentionally offend or knowingly make anyone feel uneasy.”

“I apologize to anyone who felt uncomfortable or disrespected—that was never my intent,” he continued.

Despite the apology, a number of brands affiliated with Freeman are pulling support for the actor.

In Vancouver, the city’s transit authority TransLink, announced that it was “pausing” the use of Freeman’s voice in its announcements.

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SOURCE: Fortune, Natasha Bach