This year’s Super Bowl ads are reportedly moving away from the political messages of last year, as seen by many of the commercials that have already been released.
This Sunday, tens of millions of Americans are expected to watch the New England Patriots and Philadelphia Eagles face off at Super Bowl LII in Minneapolis, Minnesota.
Multiple news outlets have speculated that this year’s Super Bowl ads will avoid social and political issues.
The Associated Press reported Monday that companies airing ads during the big game “are playing it safer by showcasing famous faces, focusing on inoffensive causes and trying to stand out with silly humor and stunts.”
“After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart,” The AP reports.
Variety also reported Monday that “Madison Avenue heavyweights say they don’t want their ads to play off politics or social issues in Super Bowl LII.”
“Super Bowl advertisers say there’s one American product they won’t be selling this year: political dissatisfaction,” Variety said. “Many will try to avoid tough terrain on Sunday … . [NBC] has been seeking more than $5 million for Super Bowl advertising packages.”
Ads will include an M&Ms commercial starring Danny DeVito, in which the red M&M becomes a human.
Another Super Bowl ad already released online for Amazon Echo’s is about Alexa losing her voice, with various celebrities offering off-beat and sometimes not family-friendly answers to people’s questions.
The apparent avoidance of political and social issues stands in contrast to commercials that aired during Super Bowl LI in 2017.
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Source: Christian Post