Research Shows Most Churches Use Facebook but Avoid Twitter; Most Small Churches Do Not Use Online Giving

While most churches are using Facebook to interact with the congregation and to reach outsiders, only few are comfortable using Twitter, according to a new study by LifeWay Research, which also found that small churches do not allow online giving through their website.

When it comes to social media, churches are most likely to use Facebook, said the survey of Protestant senior pastors, which found that 84 percent of churches have a website and 84 percent also have a Facebook page.

However, only 16 percent of them have ventured on Twitter, and 13 percent use Instagram.

In 2010, 47 percent of Protestant churches had a Facebook page.

Among those who use social media, 97 percent use it to inform people about coming events, the survey showed. It added that 87 percent use it to interact with the congregation, while 86 percent use it to interact with outsiders. And 84 percent use social media to capture memories of church activities, while 68 percent use social media to help church members interact.

The survey further showed that 70 percent of even small churches with fewer than 50 attenders are likely to have a Facebook page, and that 39 percent of larger churches with 250 or more attenders are more likely to also use Twitter.

Overall, the churches are open to the use of technology, and 68 percent provide Wi-Fi for both guests and staff, according to the study.

“Not long ago churches’ use of technology was often limited to a website that functioned like the Yellow Pages or a bulletin board,” said Scott McConnell, executive director of LifeWay Research. “Now they see technology as a way to interact with people. Wi-fi is just one more way to do that.”

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Source: Christian Post