Target has certainly been making headlines lately, as the embattled retailer claws at ways to bring shoppers back to stores after a year of falling stock prices, decreased revenues and dwindling foot traffic.
Target’s latest decision is to offer a company-wide minimum wage of $15 over the next several years, reported the Associated Press. The chain’s minimum wage will increase to $11 per hour starting next month and will jump $4 more by the end of 2020. The retailer says the move will help recruit and retain staff and provide a better shopping experience for its customers.
But will it be enough? That’s the question being asked by American Family Association (AFA, afa.net), whose 1.5 million-signature-strong #BoycottTarget initiative over the company’s dangerous and misguided restroom and fitting room policy has made headlines for about 18 months. AFA has been reminding shoppers not to spend their money at Target—neither in-store nor online—as a way to voice their displeasure over the policy that Target announced in April 2016.
“Is seems as though Target is grasping at any straw that will help ease the anxiety of stockholders, regain revenues and bring shoppers back to stores,” said AFA President Tim Wildmon. “But wages, prices and new lines of home goods are not the answer. Target has not once mentioned how the safety of women and children is being compromised by its open-door restroom and fitting room policy that allows predators access to their victims. The American Family Association knows how to win back 1.5 million lost customers—make a commitment to something other than wages and sales. Instead, commit to the safety of shoppers.”
SOURCE: Hamilton Strategies / Charisma News