How Pure Flix, a Super Christian Company, is Infiltrating Hollywood

You might not catch it if you didn’t listen carefully, but an executive at a major Christian film studio just spoke fondly of … Hollywood fashion and Google energy.

“What’s going on in L.A. and Hollywood is also happening in Scottsdale and that’s how we dress – like the industry,” Steve Fedyski, Pure Flix chief operating officer, told this reporter from the company headquarters in Scottsdale, Ariz.

One minute later he also exalted Google.

“When you walk into the office it’s kind of like a Google vibe – very innovative, very creative.”

The man who oversees Pure Flix Global operations – including its distribution network in over 100 countries – unexpectedly and immediately compared Pure Flix employee fashion and office atmosphere to Hollywood and Google, respectively. This admiration and even adoption of “vibe” may be surprising at first – considering the “pure” factor in the company’s films – but it made total sense as I talked more to Fedyski about Pure Flix’s vision: to influence the global culture through media

Hollywood Heavyweights
If you’ve never heard of Pure Flix before, you’ve likely heard of some of the mainstream actors the studio has included in some of its films: Kevin Sorbo (“Hercules: The Legendary Journeys”); Dean Cain (“Lois & Clark: The New Adventures of Superman”); Antonio Sabato Jr. (“The Big Hit”); Sinbad (“The Sinbad Show”), Melissa Joan Hart (“Sabrina the Teenage Witch”), among others.

And if you haven’t heard of these stars, then how about Academy Award winner Renee Zellweger, Academy Award winner Jon Voight, Academy Award nominee Greg Kinnear, and Academy Award nominee Djimon Hounsou? These four acclaimed Hollywood actors will appear in Paramount’s Production “Same Kind of Different as Me” with Pure Flix doing the marketing and distribution (in theaters October 20).

Impressed? It’s not every day that an unashamedly Christian movie studio is able to attract such high-profile actors.

“We always seek to reach the highest level of talent in the industry,” Fedyski stated matter-of-factly. “And we look forward to having more A-list talent in our films.”

Super Christian Despite It All
Despite having a growingly impressive number of A-list talent, Pure Flix Entertainment is anything but water-downed Christian. As David A.R. White, co-founder of Pure Flix, once told Beliefnet in an interview about what prompted the studio to reach out to the stars of “Duck Dynasty” for a movie:

“None of us had watched ‘Duck Dynasty’ really. We weren’t even aware of it very much. So, we started diving into that and found out that they were on-fire believers and loved the Lord… So, we started reaching out to them and, in the process, they really took to this project and their support has been wonderful.”

Pure Flix, in other words, felt at home with the Robertson family’s “on-fire” faith and their love for the Lord. Willie Robertson, CEO of Duck Commander and cast of A&E’s “Duck Dynasty,” and his wife, Korie, make an appearance in Pure Flix’s most successful film to date, the $60-million grossing “God’s Not Dead” (highest grossing independent film of 2014).

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SOURCE: Christian Post, Michelle A. Vu