Twitter Updates Design in Effort to Attract New Users

Different popular social media icons in a group folder on android smartphone homescreen.
Different popular social media icons in a group folder on android smartphone homescreen.

In an effort to better cater to newcomers, Twitter once again is redesigning its app across mobile, desktop and the web.

The revamp isn’t a radical departure from its prior look-and-feel or user experience – unlike when it introduced its own stories-like feature called Moments, for example, or when began reordering the tweets in your timeline. Instead, the update involves a series of smaller tweaks to things like where your settings are located, the typography used, the shape of its icons, and more.

However, for iOS power users, there will still be a bit of muscle memory loss that’s likely to follow this update – just as there was when it relocated the revamped “Explore” section to sit where your “Notifications” tab used to be.

The same will now hold true for Settings on iOS.

Instead of tapping over to your profile, then to the gear icon, everything Settings-related has been moved over to a new left-side navigation menu. That means there’s also no longer a “profile” button at the bottom of the app, which Twitter says reduces clutter. You’ll now swipe right on the homescreen to reveal the new menu, where you’ll find your profile, additional accounts, and other privacy options.

Android users received this change last summer, and, because of their positive response, it’s today making its way to iOS.

Other parts of the Twitter app have also seen some changes. Profile icons across Twitter are now round instead of square – as seen in recent testing. Plus, typography is more consistent, while headlines – like “In Case You Missed It” or “Trending Now” – are bolder to better separate them from the content.

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SOURCE: Sarah Perez