Skittles and Starburst Announce Sweet Heat Flavors This December

If you’re going to blame anyone for this, blame sriracha.

America has become so accustomed to sweet and heat that now even candy is following suit. Skittles and Starburst announced that each are introducing Sweet Heat flavors this December.

Wrigley, the candy maker, debuted the “treats” at the National Confectioners Sweets & Snacks Expo in Chicago this week.

The Skittles and Starburst candies mix fruit flavors with a “spicy kick.” Susan Whiteside, a spokeswoman for the convention told Food Business News the candy was part of a larger “hot” trend in the industry.

“Confectioners and snack manufacturers both are increasingly turning to sweet to balance out hot, spicy or tangy flavors,” Whiteside said. “We’ve certainly seen some of that in the candy industry before with Red Hots and Atomic Fireball, but this is taking those flavors to the next level.”

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