Google Could Soon Have Native Ad-blocker for Chrome

Pop-up advertisements are the enemy of a smooth internet experience, but Google’s Chrome browser may soon have an in-built defence.

The tech giant could announce a native ad-blocker for Chrome in the next few weeks, according to a new report from Wall Street Journal, citing people familiar with the matter. The feature will be available for both mobile and desktop versions of Chrome.

The feature will reportedly filter out ad content deemed offensive by the Coalition for Better Ads, an industry group that Google helped found last year.

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SOURCE: PC Mag, Zoey Chong