Samsung Confirms Galaxy S8 Smartphone Will Have Digital Assistant Bixby

Ahead of the March 29 launch of its next flagship smartphone, Samsung has confirmed that the Galaxy S8 will have a new voice-driven digital assistant named Bixby, molded by artificial intelligence.

S8 owners will be able to summon Bixby on the phone at the press of a button.

Samsung revealed some general details on Bixby in a blog posted Monday by InJong Rhee, the company’s executive vice president and head of R&D, for software and services.

Rhee did not mention in his post whether Samsung will leverage the conversational-based voice technology developed by Viv Labs, a startup Samsung bought in October. Viv was co-founded by the human brains behind Siri.

Rhee promised that Bixby will be “fundamentally different from other voice agents or assistants in the market,” without explicitly mentioning rivals Siri, Cortana, Alexa and the Microsoft Assistant, or even the S-Voice feature on current Samsung handsets.

“Instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us,” Rhee wrote. “The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added. With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort.”

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SOURCE: USA Today, Edward C. Baig