British mom Lekia Lee has been rocking her natural hair since the movement reinstated itself at the beginning of the millennium. For seventeen years, Lekia has managed to keep her natural hair looking its best and is raising her 11-year-old daughter, Siira, to be proud of her 4C heritage.
Lekia, a former journalist, decided to do something different that would leave a lasting impact in the name of natural beauty. She convinced advertisers to let her use a billboard to advertise natural hair for two weeks…for free!
“The billboard challenges the narrative of beauty and promotes diversity and counters underrepresentation,” Lekia explained to BuzzFeed. She further stated 4C type hair, “isn’t seen as beautiful by the mainstream.”
Lekia doesn’t want her daughter to be ashamed or discouraged about her hair, so she goes out of her way to counter any mentality her daughter could easily develop. Before coming up with the billboard idea, Lekia thought about writing a letter to the big-name beauty companies about inclusivity but came up with the billboard idea instead.
Source: Black America Web | Musu Bangura