Facebook is taking another swipe at Snapchat, this time with Facebook Messenger cloning its popular Stories feature and calling it Messenger Day.
With Messenger Day, you can add photos and videos to your “day,” where friends can view and reply to them. You can choose to share your day with all of your Messenger contacts or with a more intimate group of friends and family. Everything you add disappears after 24 hours.
Facebook said Messenger Day would begin rolling out Thursday on iOS and Android.
Messenger, which has 1 billion users, is the latest Facebook app to mimic the popular photo-sharing features pioneered by Snapchat.
In February, WhatsApp, a Facebook-owned messaging service used by 1.2 billion people, unveiled Status, which lets people share images, GIFs and videos as a status update. Status, like Snapchat’s Stories feature, disappears after 24 hours.
In August, Facebook-owned Instagram, which has 600 million users, debuted Stories, a look-alike of Snapchat’s Stories feature. Facebook is testing Stories in its core app, too.
The giant social network is tapping into a more visual and more casual way of communicating with friends and family. It’s a bid to increase engagement on Facebook’s main app and its other apps and position itself to more effectively compete with Snap, the parent company of Snapchat.
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SOURCE: USA Today, Jessica Guynn
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