After pressing for more involvement from the North Texas business community, Bishop T.D. Jakes scored a major win this year as PepsiCo was announced Friday as the first title sponsor of MegaFest.
The international festival of faith, film and family will add finance to this year’s gathering with sessions on entrepreneurship and a contest to get more students interested in business ownership.
The June 28 to July 1 event, put on by Jakes and his Potter’s House megachurch in Dallas, is returning to downtown Dallas for the third time, fulfilling a goal announced by Dallas officials when the first North Texas MegaFest was announced in 2012.
This year’s event, at Dallas’ convention center and the city-owned Omni Dallas Hotel, is expected to draw an estimated 100,000 visitors.
The 2015 event drew 91,000 visitors and saw direct spending of $32.5 million.
PepsiCo, the nation’s second-largest soft drink maker, is the parent of Plano-based Frito-Lay.
Vivek Sankaran, president of the nation’s largest snack maker, said MegaFest sponsorship fits in with the company’s focus on inclusion and diversity.
Phillip Jones, chief executive of Visit Dallas, formerly the convention and visitors bureau, said the sponsorship comes with pouring rights at the event and substantial signage.
Jakes, in an interview following the kick-off news conference, said he hopes other North Texas corporation will follow PepsiCo’s lead.
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SOURCE: The Dallas Morning News