New York Times to Join Snapchat Discover

Snapchat is getting some gray.

The New York Times, or the Gray Lady, will join Snapchat Discover, the app’s network of media outlets, the companies announced Thursday (Mashable is a Discover partner).

On Snapchat, The Times will offer a daily edition, published Monday to Friday, of its “Morning Briefing,” an email digest of the day’s news. The edition will be available in the U.S., Canada and Australia, where Snapchat has about 64 million daily active users.

There’s no set launch date.

The announcement is quite convenient timing for both companies. The New York Times reported its quarterly revenue and full-year 2016 earnings on Thursday, and Snap Inc. is expected to file the papers for its initial public offering as early as this week.

The year was decent for The Times, despite what President Donald Trump has been tweeting. The company had its best quarter for subscriber additions since 2011, bringing on 276,000 new digital subscribers.

But not everything is up at The Times.

Discover allows The New York Times to further increase their digital revenues as its print revenue declines. Print ad revenue decreased 15.8 percent over the full year and digital advertising increased 5.9 percent.

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SOURCE: Mashable, Kerry Flynn