Twitter’s ‘Buy’ Button Is Going Bye-Bye


Buh bye Twitter ‘buy’ button.

The shopping button, that too few tapped to buy stuff from a tweet, will soon be no more. It’s the latest casualty as Twitter tries to earn back its Wall Street cred amid growing pressure to reignite user and revenue growth. Twitter says it’s focused instead on other commerce products, such as website conversions, which launched in September.

The button’s demise is not much of a surprise. It has been one of the walking dead products at Twitter. In May, Twitter said it would stop product development on the buy button. Commerce chief Nathan Hubbard had departed and Twitter disbanded the team that focused on the button. Of course its life-support status was best telegraphed by the ongoing struggles of Twitter to measure up in a social-media universe ruled by gargantuan competitor Facebook and fleet-footed newbies such as Snapchat.

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SOURCE: USA Today, Jessica Guynn