Live Nation to Help Its Nearly 9,000 Employees Pay Off Student Loans


Add Live Nation and its nearly 9,000 employees to the growing list of companies offering to help pay down student debt as an employee perk.

Live Nation Entertainment is working with tech startup (tuition I owe, get it?) to administer the program, which also does for Staples, Fidelity Investments and Hewlett-Packard.

“Two years ago, no one heard about companies doing this,” says CEO Scott Thompson. “Now it’s remarkable all the inbound requests we get for more information and demos. It’s a space that’s become white hot.”

With Santa Monica-based, the company automatically directs payments to the lender.

With student debt amounting to $1.4 trillion, helping students pay off their loans is just good business in helping attract Millennials to firms, says Nadia Rawlinson, Chief Human Resource Officer for Live Nation Entertainment, a major concert promoter and ticket seller.

“A lot of companies do cool stuff like free lunches or bring your parents to work day, which are all great,” she says, “But we want to make sure we’re doing things that are substantive.”

Live Nation is matching employee contributions of up to $100 monthly, or $1,200 a year, up to $6,000. (Employees who have been with the firm for at least 6 months qualify.)

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SOURCE: USA Today, Jefferson Graham