The Super Bowl ticket resale market slumped minutes after the Dallas Cowboys lost to the Green Bay Packers on Sunday night.
Before Sunday’s playoff game, the cheapest ticket to Super Bowl LI on StubHub was $4,195. Shortly after the Cowboys were defeated 34-31 on a field goal as time ran out, the get-in price was down 20 percent to $3,349. Tickets in the lower end zone dropped 18 percent to $4,307.
Ticket brokers had already been benefiting from people speculating that the Cowboys would make their first Super Bowl in 21 years — and in nearby Houston, no less.
“The threat of the Cowboys playing in a Super Bowl within a four-hour drive of their home stadium was propping up get-in ticket prices to unprecedented levels,” said Patrick Ryan, co-founder of Eventellect, a Houston-based ticket distribution company. “Cowboys fans were willing to take the risk of buying tickets and their team not making it because of the uncertainty of what would happen if they did make it.”
SOURCE: Darren Rovell