Snapchat Acquires Israeli Augmented Reality Firm Cimagine Media

snapchat-acquires-cimagine

Communications app Snapchat has acquired Israeli augmented reality firm Cimagine Media in a deal valued at roughly $35 million, according to Calcalist, an Israeli business publication.

A Snapchat representative did not immediately respond to a Monday email seeking comment on the report.

Cimagine helps retailers and consumers visualize where products will be shown. An example from the company’s website and featured in the video above imagines how a Coca-Cola dispenser would look when delivered.

SOURCE: USA Today, Jefferson Graham