Controversial social app Yik Yak’s attempted comeback hit a rut Thursday as the three-year old start-up, which has struggled to grow amid criticism of bullying tactics by some users, announced layoffs.
“We recently made some strategic changes at Yik Yak in line with our key areas of focus for the company,” Yik Yak CEO Tyler Droll said in a statement. “Unfortunately, as part of that we had to make the difficult decision to lay off a portion of the team. We are incredibly appreciative of their contributions toward making Yik Yak the special place for college students around the world that it is today.”
The Verge tech-news website earlier reported on the layoffs.
The Atlanta-based company, which caught the fancy of college students, became popular on campuses and soon zoomed to the top-10 of most-downloaded apps, generating more than $400 million in market value.
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SOURCE: USA Today, Jon Swartz