Atlanta Businesswoman, CorShanda “CoCo” Springer, Urges Black People to Practice ‘Conscious Consumerism’ This Holiday Season


The holiday season is here and a local Atlanta entrepreneur is looking to spread a little cheer by hosting a children’s toy drive and marketplace benefiting needy families and Black-owned businesses across the city.

Business owner CorShanda “CoCo” Springer of CoCo Studios is holding her first toy drive and holiday marketplace on Dec. 23 in an effort to help those in need, while also giving support to Black entrepreneurs.

The event, hosted in conjunction with business affiliates Hosea Helps, Black Wall Street: The Movement and The Putting Your Money Where Your Heart Is Project, among others, is hoping to encourage local buyers to give back to their communities while partaking in what Springer calls “conscious consumerism.”

The CoCo Studios’ CEO is asking that donors bring any and all toys or gift-card donations that could benefit children in need. The donated items will be disbursed to families through local nonprofit Hosea Helps. Ideally, Springer said, she hopes to help at least 100 deserving families this holiday season.

“[Donors should] think of all age demographics of children that would appreciate the toys,” Springer told Atlanta Black Star.

Springer said the event was inspired by her mission to emulate the support and success of Black Americans in 1920s Tulsa, Oklahoma, better known as Black Wall Street. The town was a hub for African-American life and entrepreneurship until it was burned to the ground by a jealous, angry white mob.

Now, almost 100 years later, Springer is using her toy drive and holiday marketplace to help recreate that economic success, while also encouraging Black people to give back to one another. That’s why she felt it was important to employ Black businesspeople from across the city to serve as vendors at the event.

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Source: Atlanta Black Star | Tanasia Kenney