Michael Phelps Becomes Latest Athlete to Dive Into Tech Investing


The most decorated Olympian is trying his hands at a new venture: tech investing.

Michael Phelps, winner of 28 Olympic medals, is looking to join the long list of successful athletes turned investors. At the Intuit software conference in San Jose, Phelps expressed his interest to the Associated Press.

“I would love to get involved,” Phelps told the news outlet. “Whether it’s in a couple little startups here and there, take a little risk, have some fun and see where it goes.”

Like other popular and successful athletes, Phelps has created quite a brand from himself, having struck sponsorship deals with AT&T, Visa, Under Armour, Subway and Wheaties, among others.

He most recently has been featured in ads from computer chip giant Intel, alongside Big Bang Theory star Jim Parsons as well as promotions for the latest Call of Duty video game from Activision.

For Phelps, investing in tech opens up a potential new source of revenue beyond endorsements following his retirement from competitive swimming after the Rio games this summer.

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SOURCE: USA Today, Eli Blumenthal