Cyber Monday is here, and shoppers are hopping online to take advantage of some hefty discounts.
Consumers had already spent $540 million between midnight at 10:00am ET, according to Adobe. The company expects Cyber Monday sales to hit $3.36 billion this year.
So far, the most popular electronic purchases include the Sony PS4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire. Toys are also hot-ticket items, and shoppers are snatching up Lego sets, Shopkins and Nerf Barbie products.
Here are some of the discounts companies are offering:
Amazon is offering more than 75,000 sales starting Monday and throughout the rest of the week on a variety of products, including toys, electronics and books.
The company is also discounting its own products on Monday: The voice-controlled Echo speaker and the Tap Bluetooth speaker are both being offered at $40 off, for $139.99 and $89.99, respectively.
Walmart launched Cyber Week online on Black Friday. On Monday, it slashed prices on a variety of TVs, including a Samsung 65-inch 4K Ultra HD LED Smart TV for $999 and a 50-inch VIZIO 4K Ultra HD SmartCast Smart LED TV for $379.99.
Walmart is also discounting toys, including a Barbie Dreamhouse for $149 and a Nerf N-Strike Mega Mastodon Blaster for $51. It’s also promoting an Xbox One S Console bundle for $249 that includes a $40 Walmart gift card and your choice of 4K ultraHD movie.
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SOURCE: CNN Money, Kathryn Vasel