Just before 9:30 p.m. on Sept. 13, the first Twitter post appeared, directing users to an obscure article about a remark Donald J. Trump had made last year that 50 percent of the country did not want to work.
Over the next 48 hours, 1,819 people, seemingly furious that the news media had paid more attention to Hillary Clinton’s assertion that half of Trump supporters fit into a “basket of deplorables,” lashed out at reporters and news outlets.
“Dear Media: If you don’t cover this, you’re covering for him, #Trump50percent,” wrote one Twitter user.
By the end of the week, the hashtag #Trump50percent had appeared in Twitter timelines more than 30,000 times.
Other liberal Twitter users, some of them with more than a million followers, linked to the article and spread the same complaint the Clinton campaign had made: that a shameful false equivalence was causing the media to soft-pedal Mr. Trump’s many transgressions and overplay the few it could find on Mrs. Clinton.
At first glance, the Clintonian grass roots seemed to have organically sprouted in anger. But closer inspection yielded traces of Miracle-Gro that led to the sixth floor of a building in the Flatiron neighborhood of Manhattan.
There, surrounded by start-up tech companies, “Star Wars” posters and flat-screen televisions fixed on cable news, Peter Daou sat with his team at a long wooden table last week, pushing the buttons that activate Mrs. Clinton’s outrage machine. Mr. Daou’s operation, called Shareblue, had published the article on Mr. Trump’s comment on its website and created the accompanying hashtag.
“They will put that pressure right on the media outlets in a very intense way,” Mr. Daou, the chief executive of Shareblue, said of the Twitter army he had galvanized. “By the thousands.”
In the sprawling Clinton body politic, Shareblue is the finger that wags at the mainstream news media (“R.I.P. Political Journalism (1440-2016)”) or pokes at individual reporters. It is a minor appendage, but in an increasingly close race for the presidency, it plays its part.
And it is already warming up for the biggest event of the general election so far: the first debate, on Monday night. It has already published a piece calling on moderators to fact-check Mr. Trump on the spot, and will continue through debate night, whipping up support online with the hashtag #DemandFairDebates.
Shareblue is owned by David Brock, the onetime Clinton critic who remade himself into a Clinton supporter and architect of a conglomerate of organizations designed, he said, to be the liberal answer to the conservative messaging of Fox News.
The Brock network includes his Media Matters for America watchdog website; two pro-Clinton “super PACs,” the opposition research outfit American Bridge and the pro-Clinton fact-checking and reporter-spamming operation Correct the Record; and Shareblue, which filled the need, Mr. Brock said, for a progressive outlet that spoke directly to the grass roots and which “was avidly and unabashedly pro-Hillary.”
SOURCE: JASON HOROWITZ
The New York Times