Presented by My Black is Beautiful (MBIB), in partnership with Walgreens, the BWE expects over 20,000 people to attend during its three-day run in Atlanta. “We’re honored to begin a partnership with the Black Women’s Expo, where we will continue to motivate thousands of extraordinary women not just to join the community, but to truly take part in the dialogue that positively affects their confidence and perceptions of self-image,” said Grace Janes, brand manager of My Black is Beautiful. To stay up to date with all of the weekend activities at the My Black is Beautiful Booth, join the online community on Facebook, Twitter and Instagram and use the hashtag #MBIB.
BWE offers a rich cultural experience with informative seminars and panel discussions presented by notable local and national speakers. Throughout the weekend attendees can view educational exhibits and corporate displays. Historically, the standing-room only seminars have addressed such issues as health & wellness, racial equality, hair & beauty, travel, career advancement, business/entrepreneurship, the welfare of our children and much more. BWE’s seminars and workshops will be far ranging and engaging, featuring topics that impact women’s daily lives. While BWE targets women, there are elements for men, families and children. In between seminars, guests will be encouraged and uplifted with continuous live entertainment on the main stage featuring national recording artists and daily fashion shows.
In addition, BWE will offer ample opportunity for shopping and sampling from local and national vendors. There will be themed pavilions including the Literary Café, which showcases African American authors and booksellers; a Hair & Beauty Pavilion and the Health & Wellness pavilion, where local medical institutions provide much-needed health information and screenings and the Kidz Korner, an exciting space for young people with interactive games, exercise and fun activities.
The BWE’s Phenomenal Woman Awards Celebration will be held on Thursday, October 6. The black-tie event celebrates the achievements of African-American women across a variety of categories and is the precursor to the opening of The Black Women’s Expo on Friday.
Additional sponsors for BWE include State Farm, United Airlines, Georgia Chevrolet Dealers, Colgate, PNC Bank, KISS 104.1, Ebony Magazine, Atlanta Department of Children & Family Services and the Atlanta Daily World. Expo hours are Friday andSaturday, October 7 & 8 from 10:00 a.m. to 8:00 p.m. and Sunday, October 9 from 11:00 a.m. to 7:00 p.m. Ticket prices are $20 for adults and $6 for children (3-12 years old); three day adult passes are also available for $45, visit the website for details. Half-priced, advanced adult tickets are currently on sale at participating Walgreens stores. For information or tickets to the Phenomenal Woman Awards Reception, call 312-454-6100. Follow The Black Women’s Expo on Facebook, Twitter, YouTube and Instagram and use the hashtag #SheMatters.
About My Black is Beautiful
My Black is Beautiful is a community-building program consisting of more than 2.6 million members, created to help positively change the conversation around black beauty by addressing the societal and cultural stigmas associated with self-image. Formed at Procter & Gamble in 2006 by a group of visionary women, MBIB was designed to spark a broader dialogue about black beauty. Their mission was to encourage black women everywhere to act as catalysts in their communities to redefine beauty standards. Visit MBIB.com to learn more.
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,173 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omni-channel business includes Walgreens.com and VisionDirect.com. More than 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
Contact: P. Andrews-Keenan
SOURCE: MGPG Events, Inc.