You may think you are discreet about your political views. But Facebook, the world’s largest social media network, has come up with its own determination of your political leanings, based on your activity on the site.
And now, it is easy to find out how Facebook has categorized you — as very liberal or very conservative, or somewhere in between.
Try this (it works best on your desktop computer):
Go to facebook.com/ads/preferences on your browser. (You may have to log in to Facebook first.)
That will bring you to a page with your ad preferences. Under the “Interests” header, click the “Lifestyle and Culture” tab.
Then look for a box titled “US Politics.” In parentheses, it will describe how Facebook has categorized you, such as liberal, moderate or conservative.
(If the “US Politics” box does not show up, click the “See more” button under the grid of boxes.)
Facebook makes a deduction about your political views based on the pages that you like — or on your political preference, if you stated one, on your profile page. If you like the page for Hillary Clinton, Facebook might categorize you as a liberal.
Even if you do not like any candidates’ pages, if most of the people who like the same pages that you do — such as Ben and Jerry’s ice cream — identify as liberal, then Facebook might classify you as one, too.
Facebook has long been collecting information on its users, but it recently revamped the ad preferences page, making it easier to view.
Click here to read more.
SOURCE: NY Times, Jeremy B. Merrill