Grammy-nominated recording artist, actress and fashion designer Kierra Sheard is hitting the road for her anticipated summer tour “Bridges,” but this time around she is traveling solo with an all-girl band selected through social media online auditions. After the recent release of her latest project, LED EP, the music veteran is excited to reconnect on stage with her fans singing all her greatest hits from the past decade.
In addition to her hectic tour schedule, Sheard is launching her new app,”UNLOCK MY WORLD” where she will provide her supporters with exclusive photos, live video streams, music covers and more. The app is available to subscribers on both Apple and Android devices. Rolling out caught up with Sheard to hear more on what’s happening behind the scenes with the tour and she shares why this moment in her career is so special for her.
What sparked the concept behind your “Bridges” tour?
It’s my first headlining tour and I’m really excited about just being able to be myself and not have to filter so much. Hopefully, the following that will be there to see Kierra and, of course, to see God most of all. I’m not going to try to filter anything. I’m not going to try to change anything. I’m going to really be myself. I’m going to do other songs that I’ve been wanting to do for the longest. I’m just excited about this refreshing and transparent experience. I’m going to say things that I can’t always say in certain situations or certain kinds of buildings. You know churches and stuff like that.
What made you use social media as a tool to select your all-female band for the tour?
I decided to go this route because so many of us are building brands and I think that we tend to forget the power that’s in social media. I’ve heard other major celebrity artists who have chosen their makeup artists from social media. I wanted to give someone who may not have direct access or who may not have heard of virtual auditions period. I want to give people who have never had the opportunity that opportunity. There are more of us that are sitting on our phones, so to see an opportunity come across your phone will make you want to jump on this. A lot of the women that had sent in auditions had already been on a stage with Beyonce but some of the young ladies have the gift but they’ve never gone on the road. The only people that they’ve actually played in front of were inside of their churches. They’re really excited and it’s so refreshing to have people on the road with you that really appreciate this. Some of us have been doing this for so many years that we lose appreciation and respect for our craft and for the opportunity. We kind of just come in with you gotta pay me this and you gotta pay me that and all of these demands. We never really say I’m just thankful to even be here. I pray that I have no crazy people on the road with me. [laughs]
What was the process like of putting together your first solo tour?
It’s really a lot. This is a faith step for me. The tour is called the “Bridges” tour. With me being a Christian artist, I’ve been very limited with my outlets because a lot of people are like Christian music but are okay from it and don’t want to hear it. My ways of connecting with my following have been through limited radio and most of all social media and just going in and out of cities to connect with them. Seeing the responses on social media and seeing how people think and say that they don’t know that it’s very possible to bridge this gap between faith and real life. So many people act like because I’m a believer I have to leave this part of my life behind. God wants us to come as we are and He wants to talks to us on the level that we are on. I wanted to do something different.
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SOURCE: Rolling Out