BlackBerry’s DTEK 50 Gets Rid of the Keyboard

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BlackBerry is back with another phone. But does anyone care?

The struggling phone maker on Tuesday unveiled the BlackBerry DTEK 50, its second phone powered by Google’s Android mobile software. Unlike the company’s first Android phone, the Priv, the DTEK 50 does away with BlackBerry’s signature physical keyboard and opts for a full screen. It will sell for $299.

BlackBerry hopes the DTEK 50 addresses one of the key complaints about the Priv: its lofty $700 price tag, which put it above higher-profile flagship products like the iPhone 6S. The company had looked to the Priv and its embrace of Android as potential catalysts for turning around its phone business, but sales have been disappointing.

So BlackBerry is at it again. The company on Tuesday reiterated its focus on security as the main selling point of its phones by kicking off its webcast press conference with a video reminding people about the personal nature of your phone. Alex Thurber, head of devices, touted the device as “the world’s most secure Android smartphone.”

Why DTEK 50? BlackBerry said it represents the company’s commitment to securing Android.

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SOURCE: Cnet, Roger Cheng