Disney is making short videos available to fans in a familiar, family-friendly format via its new app Disney LOL.
The app, which launched Thursday, curates social content such as .gifs, Vines and short-form videos from Disney Channel, Marvel, Star Wars, Disney XD, Disney-Pixar and Disney Interactive Media.
The app is free and available for iOS and Android devices in the U.S. and Canada.
“We’re creating content for digitally native families every day, and these new experiences offer Disney stories and characters in formats that are familiar to our audience,” Michael Hundgen, Disney’s director of content strategy and editorial for consumer products and interactive media, said in a statement.
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SOURCE: The Hollywood Reporter