T. D. Jakes’ Next Book, “The Second Wind,” Coming Out This Fall; Bishop Talks Pursuing Your Dreams of Starting a Business at 2016 ESSENCE Festival


With his next book The Second Wind coming out this fall Bishop TD Jakes has nothing but business on his mind. The beloved preacher and author spoke with small business owners at the Money & Power Expo at the 2016 ESSENCE Festival. One attendee wanted to know how she could grow a business she describes as “doing well.”

“If your business is in the early, formative stages, if it’s booming right now, that’s good but you want to expect it not to boom,” he said. “You ought to put enough money away so that if you hit a hard place, you don’t go bankrupt. Until you learn for sure what the market will bear and the pace of the business, err on the side of caution and put back, as much as possible, into your reserves.”

Bishop Jakes also advised against wearing the hats of both boss and worker bee. “If you’re doing all the work yourself, you won’t have time to plan your business. Exasperate social media. It’s free and it’s a good way to get your business out there. It’s good for you to be talking about you but it’s even better for your customers to be talking about you.”

Another attendee offered his personal scenario: he’s the owner of a bus company that transports students. The school that he works under contract with has fronted him the money for a certain number of vehicles but the buses are expensive and he would like to buy a few on his own but doesn’t have the capital. Jakes immediately took charge of the topic. “To me, it sounds like you’re wanting to be in control of your destiny,” he said.

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Nadine Graham