Black Christians shocked Hollywood last September.
“War Room,” the mainstream, prayer-themed film starring unknown black actors, dethroned the hit biopic, “Straight Outta Compton,” at the box office over Labor Day weekend. But this was no fluke. Black Christian entertainment has been broadening its appeal for years.
Veteran entertainment journalist Jawn Murray, who powers his own popular lifestyle website, AlwaysAList.com, credits Oprah Winfrey’s talk show for this new gateway of opportunity for black entertainers.
“I think Oprah Winfrey kind of got the ball rolling when she would give platforms to artists like BeBe and CeCe (Winans) and Donnie McClurkin, and other prominent faith-based artists,” Murray said. “And then we saw people like Bishop T.D. Jakes and Tyler Perry launch faith-based film projects that were very lucrative.”
Perry’s first film, “Diary of a Mad Black Woman,” released in 2005 starring Kimberly Elise, Shemar Moore and Perry as the grandma-esque Madea, topped the box office with nearly $22 million in its first weekend on just a $5.5-million budget. Perry’s 2009 film, “I Can Do Bad All By Myself,” starring Taraji P. Henson, topped the box office opening weekend with $23 million and also passed the $50-million mark. Video sales added another $20 million on a production budget estimated at between $13 million and $19 million.
Jakes’ 2004 film, “Woman Thou Art Loosed,” starring Elise and Jakes as a pastor exploring the devastating effects of sexual molestation, generated $2.5 million in a limited release on its opening weekend, on its way to nearly $7 million overall.
“How did it wind up in the top 10 on a weekend where we had ‘Shark Tale’ opening?” box office expert Paul Dergarabedian asked about this unexpected success.
“Not Easily Broken” about a disintegrating marriage with God as a subtle – but important – influence, starring Henson and Morris Chestnut, grossed more than $10 million and added $15 million via home entertainment — five times its initial budget.
“We are seeing it also transfer over to the television realm,” Murray said. ”You have networks like UP and TV One doing lots of original, faith-based content with movies and sitcoms.”
UP produced several TV films through its one-time Faith and Family Screenplay Competition at the American Black Film Festival, including “Comeback Dad” (2014) with Charles Dutton and Tatyana Ali, and “Somebody’s Child” (2012) starring Lynn Whitfield and Michael Jai White.
Now at TV One, former UP head Brad Siegel has greenlit films retelling biblical stories such as Job with the recent “To Hell and Back,” with Vanessa Bell Calloway and Ernie Hudson, and last year’s “For the Love of Ruth,” starring Perry alum Denise Boutte, Gary Dourdan and Loretta Devine.
And Winfrey will unveil Greenleaf, a megachurch TV drama starring Whitfield and herself, on her OWN network this summer. Bounce TV has found success with gospel stars David and Tamela Mann’s sitcom “Mann & Wife,” and the dark drama “Saints & Sinners,” which has broken audience records.
“They’re not the stereotypical church (fare),” Murray said. “Christians live real lives, so they’re real-life stories. They’re stories of relationships and infidelity. They’re stories of addiction and abuse. They’re stories of struggle and triumph. Whatever anybody is dealing with on a day-to-day basis, Christians and people of faith deal with that, too.”
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SOURCE: The Charlotte Post
Ronda Racha Penrice, Urban News Service