Snapchat Scores Deal With NBC for the Rio Olympics

VENICE, CA-NOVEMBER-14: Logo of Snapchat is seen at the front entrance new headquarters of Snapchat , the popular social network startup that lets users send each other photos that quickly disappear, November 14, 2013 in Venice, California. Snapchat recently turned down a $3-billion buyout offer from Facebook. (Photo by Kevork Djansezian/Getty Images)
VENICE, CA-NOVEMBER-14: Logo of Snapchat is seen at the front entrance new headquarters of Snapchat , the popular social network startup that lets users send each other photos that quickly disappear, November 14, 2013 in Venice, California. Snapchat recently turned down a $3-billion buyout offer from Facebook. (Photo by Kevork Djansezian/Getty Images)

The app is NBC’s only U.S. partner allowed to distribute official Olympics content.

Think Snapchat is for selfies? Think again.

The app just scored a major deal with NBC (NBC 0.00%) that will allow it to show video highlights from the Rio Olympics, reports Bloomberg.

The Comcast-owned (ETB -0.93%) TV network has never before shared videos of the event, and for good reason: It paid $1.23 billion for broadcast rights in the U.S.

As part of the deal, Snapchat (SNAPCHAT 0.00%) will have up a “Discover” channel dedicated to the Rio games for which BuzzFeed will curate short clips. The Discover feature is a bit like a television channel in that content on each Discover page is curated by one provider. In addition to BuzzFeed, which is already a Discover partner, Snapchat hosts content from publications like People, the Wall Street Journal, and National Geographic.

At the same time, the Snapchat team will curate its own “story” using user-submitted content. Stories are the more popular of the app’s features; yesterday, the company announced that users of the app now watch 10 billion videos a day.

SOURCE: Fortune –  Valentina Zarya