We’re getting into Upfront season, and TV One has unveiled a loaded slate of upcoming new and returning series, as well as new original movies. This happened today during the network’s annual Upfront presentation at the Helen Mills Event Space and Theatre in New York City.
President Brad Siegel announced that TV One will “defy expectations” in 2016/2017 with a premieres of a whopping 26 original movies and the TV One’s first-ever scripted drama!
Today’s unveiling comes 2 months after the network announced that it would be introducing a new brand promise to “REPRESENT” the best of black culture and entertainment – past, present and future.
“By expanding our programming genres and archetypes that represent the black community, we offer advertisers the opportunity to be seen in an environment that is both positive and unique,” said Siegel. “Furthermore, with a 26-movie slate and our plan to air an original movie each week for 14 straight weeks during summer 2017, TV One provides both tent pole programming and continuity.”
“We’ve generated a sizable audience for our movies and we hope to build upon that same audience through our very first foray into a scripted drama,” said D’Angela Proctor, TV One’s SVP, Original Programming and Production. “As a general entertainment network, entering into the scripted drama space is a logical and necessary next step for TV One.”
Indeed it is! And I’m glad to see them become even more aggressive with their content.
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SOURCE: Indiewire, Shadow and Act
Tambay A. Obenson