Amazon Launching Its First Live Show, “Style Code”, Today

COURTESY OF AMAZON
COURTESY OF AMAZON

Amazon is set to debut a live, daily show dedicated to fashion and beauty. “Style Code Live,” a 30-minute show, will stream starting today, Monday through Friday, at 9pmET/6pmPT, and be offered free to all viewers at amazon.com/stylecodelive.

The hosts of the show — Lyndsey Rodrigues (MTV’s “Total Request Live”), Rachel Smith (an ABC News correspondent for “Good Morning America”), and Frankie Grande (CBS’s “Big Brother 16”) — along with a rotating lineup of guests, will offer viewers tips on fashion and beauty. Viewers will then be able to shop for the corresponding products in an accompanying gallery just below the video player. The show will not feature advertising as of now.

“Our viewers have been asking for fashion and beauty tips,” Munira Rahemtulla, head of “Style Code Live,” told Variety. “We wanted to build something for them, so we came up with ‘Style Code Live.’ We’ve been working on it for quite a while. We think this is something viewers are really looking for, and we’re excited about it.”

The premiere will feature Danielle Bernstein, founder of fashion blog WeWoreWhat, talking about her must-haves for spring. Upcoming episodes will include Meghan Trainor, Keri Russell and YouTube star Tati Westbrook.

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SOURCE: Variety – Debra Birnbaum