GM Announces New Car-sharing Service Called Maven


Losing no time after deals involving Lyft and Sidecar, General Motors announced Thursday that it will create a new car-sharing service called Maven.

The unit has already been given 40 employees and will operate a test project in Ann Arbor, Mich, about an hour’s drive from its Detroit headquarters. Ann Arbor is home to the University of Michigan, where it is expected to find interested customers among students and faculty members.

“With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the personalized mobility services our customers expect today and in the future,” said GM President Dan Ammann.

Additional city-based programs will launch in major U.S. metropolitan areas later this year.

Many automakers, including GM, have launched ride-sharing pilot projects in selected cities, but GM has raised its profile in recent weeks with a $500-million investment in Lyft, that nation’s second largest provider of on-demand ride-sharing after Uber.

On Tuesday, GM said it has acquired some assets and will hire employees from Sidecar, a defunct San Francisco-based ride-sharing service that halted operations at the end of 2015.

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SOURCE: USA Today, Greg Gardner