Just how big can Facebook’s Messenger app get? Try 800 million monthly active users and counting.
The social-networking giant said Thursday its mobile messaging app crossed that mark near year’s end. That means the app added 100 million new users worldwide since June.
Messenger was the quickest growing app in the US in 2015 with a 31 percent increase in users year over year, according to Nielsen ratings.
“We are growing very, very fast, and it’s all shaping up into thinking about what we can make this year better than last year,” said Stan Chudnovsky, head of product for the Menlo Park, California-based company’s messaging efforts.
Facebook is constantly seeking ways to broaden its services to keep its 1.55 billion users coming back, including with Messenger. Last year, the messaging app began partnering with app makers, including entertainment app Giphy. Other new features, including the M concierge service still in the testing phase, are designed to let Messenger compete with digital assistants like Apple’s Siri and Google Now. Messenger is also teaming up with ride-hailing app Uber to get people across town.
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SOURCE: Cnet, Terry Collins