Essentials for Guest-Friendly Church Bulletins

Thom Rainer
Thom Rainer

In many circles, the church bulletin or worship folder is perceived to be old school, the tool of staid and traditional churches. Leaders with such a perspective are missing an incredible opportunity to put something in the hands of guests that, at least anecdotally, increases the chances they will return.

It is for that reason that I see the church bulletin to be first for guests. While church members can benefit from it, the most effective use comes from those who are new to your church. I thus note nine essentials for church bulletin with the guest in mind.

  1. Worship times. Many bulletins are retained for future use. It is thus imperative for the worship times to be prominent in them.
  2. Physical address of church. You want to encourage the guest to return, so include the physical address of the church for their GPS.
  3. Website and social media links. This is a primary means of communication for our culture. Your church must be speaking that language, and guests need to know where to find you online.
  4. Email, and telephone contact. Make certain there is an email and telephone contact so the guest can get more information on the church. Also, make certain someone responds quickly to any inquiries.

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SOURCE: ThomRainer.com
Dr. Thom Rainer is president and CEO of LifeWay Christian Resources of the Southern Baptist Convention.