Tech-savvy Oklahoma megachurch is now Life.Church.
One of the country’s largest evangelical churches is giving up on .tv.
Last year, LifeChurch.tv lost its $185,000 bid to distribute .church, one of the newest domain names on the market.
This month, however, the Oklahoma-based multi-site megachurch, which draws 70,000 weekly attenders to its 24 campuses in 7 states, adopted that new domain and a new name to match anyway.
Bobby Gruenewald, Life.Church innovation pastor, is pleased with the change.
“We believe the transition to Life.Church creates the opportunity to share and talk about the church in a natural way,” he said in statement. “Plus, it’s a more effective way for people to find and identify us as a church, too.”
Life.Church wasn’t the only faith-based group vying for the right to distribute new domain names. Several other groups were more successful with their bids.
Donuts Inc., a for-profit company, owns .church.
“We were pretty bullish on .church because we know that there are many in the faith-based community that maybe weren’t able to get the name they wanted with legacy domains like .com or .org,” spokesman Mason Cole told CT.
Donuts Inc. currently has 183 domain extensions, including .email and .company.
Its most popular domain, .guru, is used by 66,000 sites.
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SOURCE: Christianity Today