North American Mission Board Unveils New Logo, Messaging

North American Mission Board

The North American Mission Board has introduced a new logo and messaging that reflects its goal to mobilize more churches and individuals to missional action in the effort to push back lostness and plant more churches in North America.

“Every Life On Mission” and “Every Church On Mission” are two phrases NAMB will use prominently to encourage individuals and churches to become more actively and personally involved in missional activity.

“In its simplest form, NAMB functions as a network that can help connect every Southern Baptist church to its next missional opportunity,” NAMB president Kevin Ezell said. “We hope these steps lead churches to become involved locally in their communities, throughout North America and around the globe in evangelistic church planting. We realize that the first step for many churches is just helping them get their members out of the pews and into ministry action.”

Ultimately, NAMB’s goal is to work with its partners to see more churches and individuals involved directly in church planting. Research from NAMB puts the estimate of non-Christians in North America at more than 259 million. The Southern Baptist church-to-population ratio is 1:6,194. The Canadian Baptist church-to-population ratio is 1:115,040. These sobering numbers keep church planting at the center of NAMB’s mission focus and priority.

But NAMB is also growing the number of opportunities for Southern Baptists to serve missionally through mercy ministries like international learning centers, inner-city construction, adoption and foster care, combatting human trafficking, evangelism initiatives and tools, and more. Ezell told NAMB’s trustees in June that these expanded ministries would reside in a new area at NAMB called Send Relief.

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SOURCE: Baptist Press