Super PAC Supporting Jeb Bush’s Presidential Campaign Drops $24 Million for Ads

Jeb Bush has struggled this summer in the GOP primary race, falling from front-runner to back of the pack. But a superPAC supporting him is coming to the rescue, dumping in $24 million in TV ads.
Jeb Bush has struggled this summer in the GOP primary race, falling from front-runner to back of the pack. But a superPAC supporting him is coming to the rescue, dumping in $24 million in TV ads.

Let the air wars begin.

Right to Rise, the super PAC supporting former Florida Gov. Jeb Bush’s presidential campaign, is laying down $24 million for an ad buy that begins Tuesday in Iowa and New Hampshire, according to a source familiar with buy.

The major purchase comes as the political arm of the outside group Club for Growth announced ads taking on Donald Trump’s record on fiscal issues. The ads could shift the dynamics in a race where Bush has been sliding as Trump has grown in strength.

“We’re moving beyond the earned media phase into more of an air wave where Bush’s money advantage can now begin to make a difference in the early state contests,” said Republican Strategist Kevin Madden.

Madden added, “One of the challenges Bush has is that there is a narrative out there — that Bush is the moderate in the race and this ad is an attempt to fill in the blanks for voters on what was actually a conservative record in Florida.”

The spot, which will be up Tuesday in Iowa and New Hampshire and later in South Carolina, touts Bush’s record on issues like spending and taxes, as well as education where his record goes beyond just support for Common Core federal education standards, and where his reputation as a reformer is consistent with what a lot of grassroots conservatives want to see.

Of the $24 million, $6 million will be spent in Iowa, $12 million in New Hampshire and $4.7 million will be spent in South Carolina.

It’s a record that Bush has been eagerly trying to contrast with what he describes as the questionable history of his biggest rival. Bush has made direct comparisons with Trump in his recent stump speeches, pointing out his own history of taking conservative positions while highlighting Trump’s past of supporting Democrats and their policies.

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SOURCE: CNN, Maeve Reston and Ashley Killough

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