Apple announced a new Apple TV Wednesday, including a Siri-enabled remote, a fast new operating system and apps that allow users to watch what, when and where they want.
All of this is building a base for the future, which will include the introduction of Apple’s own streaming video service, said Peter Csathy, CEO of Manatt Digital Media, a law and consulting firm in Los Angeles.
No one expected streaming media to be announced Wednesday but it laid the ground work for the future. “Apple’s seeding the market,” Csathy said.
“Apple TV represents the future of television,” Apple CEO Tim Cook he told the audience.
“The television experience has been virtually standing still, while innovation has been thriving in the mobile space. Today we are going to do something about that,” he said.
The slightly-larger-than-a-hockey puck-sized Apple TV set-top box connects to the TV and to the Internet. It will start at $149 for a 32-gigabit version, going up to $199 for a 64-gigabit version.
It will be available in late October in over 80 countries and 100 by the end of the year, Apple said.
Apple TV will come with a fast new operating system called tvOS and an iPhone-like remote that is Siri-enabled and includes a touch surface that allows users to control the screen with their finger.
Users can ask the Siri-remote to find them anything from funny TV shows to a particular Modern Family episode featuring a specific actor.
The motion-sensing remote also contains a gyroscope and an accelerometer so it can be used to play games.
Siri will search across iTunes, Hulu, Netflix and Showtime and give the user all availabilities on a single screen, said Eddy Cue, senior vice president of Internet software and services at Apple. More will be added in the future, he said.
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SOURCE: USA Today, Elizabeth Weise