Forget the front row, this season country singer Carrie Underwood and her gorgeous gams will be behind the scenes at New York Fashion Week, as she hosts a pop-up style activation for her line with Dick’s Sporting Goods called Calia by Carrie Underwood.
The event will take place at The HQ, a new Fashion Week venue, and will also feature instant shopping for guests immediately after her line is presented on Sept. 10. She told WWD, “I’ve been a spectator at Fashion Week a few times, but this is the first time I’ll be involved.”
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SOURCE: The Hollywood Reporter, Kathryn Romeyn
