Adidas Designs Shoes Made From Ocean Garbage


To call ocean pollution a big problem is an understatement. According to the United Nations Educational, Scientific and Cultural Organization, in 2006, there were 46,000 pieces of floating plastic for every square mile of ocean. Plastic debris is responsible for the deaths of over a million seabirds and 100,000 marine mammals every year. And that’s just what we know about — the impact of plastic debris on marine life is mostly unknown.

To help raise awareness for these issues, German sportswear brand Adidas has joined forces with Parley for the Oceans, an organisation formed in 2013 dedicated to undertaking projects to protect and conserve the Earth’s oceans.

At a Parley for the Oceans event hosted by the United Nations last week, Adidas’ Eric Liedtke and Parley for the Oceans founder Cyrill Gutsch revealed a new collaborative project: a prototype shoe with an upper made entirely from recycled ocean waste and illegal deep-sea gillnets.

These gillnets were retrieved by Parley for the Oceans partner Sea Shepherd, which spent 110 days tracking an illegal poaching vessel, finally catching it off the coast of West Africa.

“At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change. Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans,” Gutsch said in a statement.

Click here to read more.

SOURCE: Cnet, Michelle Starr

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