Apple’s new streaming-music service, strongly rumored since its acquisition of Beats last year, is officially here: Apple Music is coming to iOS devices June 30 for $9.99 a month.
Apple Music was the famous “one more thing” — the traditional moniker for the last bit of news from Apple — at its annual Worldwide Developers Conference in San Francisco on Monday. The service combines downloaded music, streaming tunes, radio and some social elements.
“[It’s] the next chapter in music,” Apple CEO Tim Cook said at the event, where the company also unveiled updates to its iOS mobile and OS X desktop platforms, among other items.
But the biggest news of the day was Apple Music. The new service combines the songs users own with a catalog of 30 million songs available to stream and a 24-hour radio station called Beats 1.
The artist-focused feature Connect lets musicians share backstage photos, exclusive videos or other content with fans directly from their iPhones, and in turn, fans can comment, like and share that media.
Apple Music will compete with Spotify, Tidal, Rhapsody, Rdio and scores of other streaming-music services already on the market.
In addition to the $9.99 a month plan for single users — in line with what most of Apple Music’s competitors charge — up to six family members can share a $14.99 plan.
Apple focused heavily on the “curated” playlists and Apple Music Radio in its pitch on Monday, trotting out legendary record producer and Beats By Dre co-founder Jimmy Iovine.
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SOURCE: NBC News, Julianne Pepitone