Social media is becoming a key communications channel for church leaders across the world. There has never been a time when the western world has been more connected. Are you leveraging for effectively for your church? Here are seven pro-tips for those who want to take their social media presence to a new level and extend their reach.
1 Make the Time
Building your platform on social media takes time. Calendarize your engagement time and your scheduling so that you don’t waste time needlessly looking at cat videos.
2 Be Yourself
Your audience wants to see you for who you really are. They want to know what you love. What inspires you. About your hobbies and interests. You don’t have it all together and be the plastic pastor. Be real. Be yourself. Everyone else is taken.
3 Remember Everything Is Public
There have been far too many scandals of high profile people posting the wrong kind of stuff of social media. Just remember not to over-share. Once it is public, there is no taking it back. Google will index your post. People will take screen shots and re-share on their own networks.
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SOURCE: Church Leaders