Amazon Launches New Advertising Platform for Mobile App Developers

A just-delivered Amazon box is seen on a counter in Golden, Colorado August 27, 2014. (PHOTO CREDIT: Reuters/Rick Wilking/Files)
A just-delivered Amazon box is seen on a counter in Golden, Colorado August 27, 2014. (PHOTO CREDIT: Reuters/Rick Wilking/Files)

Amazon.com Inc launched a new advertising platform for mobile app developers to promote their apps on Android devices, Bloomberg reported.

Developers can advertise their apps on Android smartphones and tablets, and also on Amazon tablets by paying Amazon each time a user clicks an advertisement displayed through the system, Bloomberg said.

Campaigns for the service start at $100, the report said.

Amazon could not be reached immediately for comments outside regular business hours.

SOURCE: Reuters

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