Phablet Market Soars in Q1 With iPhone 6 Plus Taking 44%


The tablet market might not be doing so hot, but the phablet market is on fire.

According to new data from Kantar Worldpanel ComTech, phablets claimed 21 percent of all U.S. smartphone sales in the first quarter of the year, nearly quadrupling their 6 percent share from a year ago.

The iPhone 6 Plus took 44 percent of the phablet market during the period, Kantar said.

Apple dominated at AT&T, Verizon, and Sprint, where the iPhone accounted for 59 percent, 43 percent, and 50 percent of the carriers’ smartphone sales, respectively. Samsung won out at T-Mobile, however, accounting for 42 percent of handsets sold by the “un-carrier.”

Among those new to iOS in the first quarter, 11.4 percent switched from Android, down from 14.6 percent who made the switch during the year-ago quarter. At the same time, 5.9 percent of new Android customers came from iOS, compared to 9.8 percent in Q1 2014.

Android is still the dominant operating system in the U.S., even with the dip in iOS customer conversions, Kantar said. Google’s mobile OS nabbed 58.1 percent of the U.S. market, a 0.2 percent gain over last year. LG did particularly well during the quarter, growing its share to 10.8 percent from 7.4 percent one year ago.

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SOURCE: PC Mag, Angela Moscaritolo

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