Apple is believed to have received around one million Apple Watch pre-orders within 24 hours in the US alone, according to consumer experts.
Apple began accepting pre-orders for the smartwatch last Friday, two weeks ahead of the full sale date of April 24. Models are now available to try on by appointment in Apple stores across the UK, alongside in London’s Selfridges and Dover Street Market. Pre-orders must be logged through the Apple site or Watch app.
Around two thirds of pre-orders were for the cheapest Sport entry-level model, which retail from $349 (£299), with the majority of the remaining orders for the standard Apple Watch ($549 / £499). The luxury rose and yellow gold Edition models, which cost upwards of $10,000 (£8,000) did not generate enough online receipts to feature in the research, conducted by Slice Intelligence.
Just over 70 per cent of orders were for the larger 42mm watch face, with 40 per cent of customers opting for the space grey alluminium body. Black sport band was the most popular strap choice for both Sports and standard Watch customers, coming in at 64 per cent and 28 per cent respectively.
SOURCE: Rhiannon Williams